IB Business Management: Globalization & Ethics Revision

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Do all businesses aim only to maximise profit?

Globalization & Ethics is a core part of IB Business Management. Revise the key concepts and common mistakes below, then lock them in with the free games.

Key concepts

Power distanceAcceptance of unequal power

IndividualismI vs we — independence vs collective

MasculinityAchievement vs caring values

Uncertainty avoidanceNeed for rules and certainty

Long-term orientationFuture planning vs traditions

IndulgenceFree gratification vs restraint

ExportingSelling abroad from home country

LicensingGranting rights to use IP for a fee

FranchisingSelling brand + system to local owner

Joint ventureShared firm with local partner

Wholly-owned subsidiaryFirm owned 100% in host country

BriberyPayment to gain unfair advantage

MNCFirm with operations in multiple countries

FDIInvestment by firm in foreign assets

Learn Globalization & Ethics step by step

Free interactive mini-lessons: short screens, worked examples and quick checks. Pick your exam board to open its course map, then tap L on this topic:

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Common mistakes to avoid

Questions where students often pick the tempting wrong answer — make sure you know the right one:

Do all businesses aim only to maximise profit?✗ Yes, profit is every business's only goal. ✓ No — aims vary: survival, growth, market share, social aims.

Practise Globalization & Ethics — free games

Test yourself with these quick revision games for this topic:

▶ Two Truths, One Lie ▶ Reveal Race ▶ Connections Grid ▶ Falling Words ▶ Word Web

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