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AQA A-level Business (7132) · 3.7.8 Analysing strategic options: investment appraisal
Mini-Lesson

Analysing strategic options: investment appraisal

This mini-lesson covers AQA 7132 section 3.7.8 — investment appraisal. You will calculate, in full, the payback period, the average rate of return (ARR) and the net present value (NPV) using discount factors, run a sensitivity analysis, and weigh the non-financial factors that decide whether a project with excellent numbers should actually go ahead.

Work through each screen, answer the questions as you go (some are analysis, some are calculations) and collect ⭐ stars. Every number here is worked through step by step. Press Start when you're ready.

3.7.8 · the problem

Why investment appraisal exists

A capital investment means paying out a large sum now in exchange for a stream of cash later. Investment appraisal answers two questions: is this project worth doing at all? and if we can only do one, which?

AQA requires three methods, and each answers a different question:

  • Payback — how quickly do we get our money back? (a liquidity and risk question)
  • Average Rate of Return (ARR) — what percentage return does it earn? (a profitability question)
  • Net Present Value (NPV) — is it worth more than it costs, once we account for the fact that money arrives later? (a value question — and the theoretically correct one)
Data — Project Aurora

Initial investment (Year 0): £360,000

Net cash inflows: Year 1 £120,000 · Year 2 £150,000 · Year 3 £180,000 · Year 4 £170,000 · Year 5 £100,000 (total £720,000)

3.7.8 · payback

Payback period

Run a cumulative cash flow column and find the moment it turns positive.

Cumulative net cash flow

Year 0: −£360,000

Year 1: −£360,000 + £120,000 = −£240,000

Year 2: −£240,000 + £150,000 = −£90,000

Year 3: −£90,000 + £180,000 = +£90,000 — so payback happens during Year 3.

Part-year = (amount still owed ÷ cash flow in that year) × 12= (£90,000 ÷ £180,000) × 12 months = 0.5 × 12 = 6 months
Calculate

Your turn — payback period

1State Project Aurora's payback period in years, as a decimal (e.g. 3.25 would mean 3 years 3 months).
years
Hint: £90,000 was still owed at the end of Year 2, and Year 3 brings in £180,000. £90,000 ÷ £180,000 = 0.5 of a year. So payback = 2 years + 0.5.
3.7.8 · ARR

Average Rate of Return

ARR (%) = (average annual profit ÷ initial investment) × 100average annual profit = (total net cash inflows − initial investment) ÷ number of years
Working it through

Total inflows = £120k + £150k + £180k + £170k + £100k = £720,000

Total profit = £720,000 − £360,000 = £360,000

Average annual profit = £360,000 ÷ 5 years = £72,000

ARR's great strength is that it produces a percentage — so it can be compared directly with the interest rate the firm pays to borrow, with the return on a different project, or with a board-set criterion rate ("we do not proceed below 15%").

Calculate

Your turn — ARR

2Calculate Project Aurora's ARR (%).
%
Hint: ARR = (average annual profit ÷ initial investment) × 100 = (£72,000 ÷ £360,000) × 100.
Quick check

What payback and ARR both miss

?Project Aurora pays back in 2.5 years and has an ARR of 20%. What is the single biggest weakness that both methods share?
3.7.8 · discounting

Net Present Value and the time value of money

£100 today is worth more than £100 in a year, because today's £100 can be invested. To compare cash flows arriving at different times, we convert them all back to today's money using a discount factor.

Present value = future cash flow × discount factorNPV = (sum of all the present values of the inflows) − initial investment

The discount rate reflects the firm's cost of capital and the riskiness of the project. A higher rate means future cash is discounted more heavily — so it reduces NPV, and it hurts long-dated projects most.

Discounting Project Aurora at 10%

Year 1: £120,000 × 0.909 = £109,080

Year 2: £150,000 × 0.826 = £123,900

Year 3: £180,000 × 0.751 = £135,180

Year 4: £170,000 × 0.683 = £116,110

Year 5: £100,000 × 0.621 = £62,100

Notice how the factors shrink: by Year 5, a pound is worth only 62p in today's money. Distant cash flows carry far less weight — which is the whole point.

Calculate

Your turn — total present value

3Add up the five present values above to find the total present value of Project Aurora's inflows, in £.
£
Hint: £109,080 + £123,900 + £135,180 + £116,110 + £62,100.
Calculate

Your turn — NPV

4Now calculate Project Aurora's NPV at a 10% discount rate, in £.
£
Hint: NPV = total present value − initial investment = £546,370 − £360,000.
3.7.8 · the decision rule

Reading the NPV

NPV positive → ACCEPTthe project returns more than the firm's cost of capital: it creates value
NPV negative → REJECT: the money would be better used elsewhere
Project Aurora, summarised

Payback 2.5 years · ARR 20% · NPV at 10% +£186,370

All three agree: on the numbers, this is a good project. It recovers its cash quickly, it earns 20% against a 10% cost of capital, and after fully accounting for the timing of every pound it is still worth £186,370 more than it costs.

When methods disagree — and they often do — NPV wins. It is the only method that uses all the cash flows and accounts for their timing. Payback favours short, safe projects and would reject a pharmaceutical programme that pays back in year 9 and then earns billions. ARR ignores timing entirely. Use payback as a risk filter and ARR as a quick comparator, but let NPV decide.

3.7.8 · sensitivity

Sensitivity analysis

Every appraisal rests on forecasts. Sensitivity analysis asks: how wrong could we be before the decision changes? Change one variable at a time — the discount rate, the sales forecast, the initial cost — and watch what happens to NPV.

Suppose the firm's cost of capital rises to 15%. The discount factors become 0.870, 0.756, 0.658, 0.572 and 0.497.

Project Aurora, discounted at 15%

Year 1: £120,000 × 0.870 = £104,400

Year 2: £150,000 × 0.756 = £113,400

Year 3: £180,000 × 0.658 = £118,440

Year 4: £170,000 × 0.572 = £97,240

Year 5: £100,000 × 0.497 = £49,700

Total present value = £483,180

Calculate

Your turn — NPV under sensitivity

5Calculate Project Aurora's NPV at a 15% discount rate, in £.
£
Hint: NPV = £483,180 − £360,000.
Quick check

Reading a sensitivity test

?Raising the discount rate from 10% to 15% cuts Aurora's NPV from £186,370 to £123,180. What does this tell the board?
Sort it

Which appraisal method?

Tap a characteristic, then tap the method it describes.

⏱️ Payback

📊 ARR

💰 NPV

Match it

Match each term to its definition

Tap an item on the left, then its partner on the right.

Term
Definition
3.7.8 · other influences

Factors influencing investment decisions

The arithmetic never decides on its own. Weigh:

  • Investment criteria — the board's own hurdles: "payback within three years", "ARR above 15%". These are policy, and they may rule out a positive-NPV project.
  • The reliability of the forecasts. Every figure beyond Year 1 is an estimate. Five-year forecasts in a volatile market are close to fiction, and NPV's precision (£186,370) gives them a spurious authority.
  • Risk and uncertainty. Risk can be modelled (probabilities, sensitivity analysis). Uncertainty cannot — a technology shift or a regulatory ban does not appear in any spreadsheet.
  • Non-financial factors — the firm's objectives and mission, the impact on employees and the community, environmental effects, ethics, brand and reputation, the reaction of competitors, and whether the project builds or destroys a core competence.
  • Availability of finance and opportunity cost. A positive NPV is irrelevant if the firm cannot raise the £360,000 — or if another project has a higher NPV and the money can only be spent once.
Quick check

When payback beats NPV

?A firm must choose between two projects. Project X: payback 1.8 years, NPV +£40,000. Project Y: payback 4.2 years, NPV +£310,000. The firm is currently under severe cash-flow pressure and has a large overdraft. What is the best advice?
Quick check

Criticising NPV properly

?Which criticism of NPV is most valid?
Evaluation

Thinking like an examiner

  • Each method answers a different question. Payback = risk and liquidity. ARR = profitability. NPV = value. Quote all three and say what each contributes.
  • NPV is theoretically superior — but not automatically decisive. A firm short of cash, or bound by a board criterion, may rationally choose the faster-paying project.
  • Interrogate the inputs. Where did the Year 5 forecast come from? What discount rate was used, and why? Run the sensitivity.
  • Say what the numbers cannot see. Ethics, environment, employees, brand, core competences, the competitor's response — and the opportunity cost of the project not chosen.
Recap

The big ideas to know

Payback: cumulative cash flow reaches the outlay. Part-year = (amount owed ÷ that year's cash flow) × 12. Ignores later cash flows and timing.

ARR: (average annual profit ÷ initial investment) × 100, where average annual profit = (total inflows − outlay) ÷ years. Ignores timing.

NPV: present value = cash flow × discount factor. NPV = total PV − initial outlay. Positive → accept.

Discount rate: a higher rate discounts the future more heavily → lower NPV, and it hurts long-dated projects most.

Sensitivity: change one variable and see whether the decision changes. It tests robustness, not accuracy.

Judgement: NPV is theoretically best, but liquidity, board criteria, forecast reliability, risk, ethics and opportunity cost all bear on the decision.

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