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AQA GCSE Economics (8136) · How Markets Work
Mini-Lesson

How Markets Work

This mini-lesson walks you through the core of AQA Paper 1 — How Markets Work: the economic problem and scarcity, the factors of production and opportunity cost, demand & supply and how they set the equilibrium price, price elasticity of demand, competition and the labour market, plus production, productivity & specialisation.

scarcity & choice demand & supply competition & production markets allocate scarce resources through prices

Work through each screen, answer the questions as you go (some are wordy, some are calculations like elasticity or % change) and collect ⭐ stars. Press Start when you're ready.

The economic problem

Scarcity, choice & opportunity cost

The basic economic problem is that resources are scarce (finite) but human wants are unlimited. Because we cannot have everything, we must choose — and every choice has a cost.

  • Scarcity — there are not enough resources to satisfy all wants.
  • Choice — scarcity forces consumers, producers and governments to pick between alternatives.
  • Opportunity cost — the value of the next best alternative given up when a choice is made.

Example: if a government spends £1bn on a new hospital, the opportunity cost might be the schools it could have built instead. Opportunity cost is about the one best thing forgone, not everything forgone.

The economic problem · resources

The four factors of production

Economists group all resources used to make goods and services into four factors of production. Each earns a reward:

Land natural resources → rent Labour human effort → wages Capital machines, tools → interest Enterprise risk-taking → profit
Land → rent · Labour → wages · Capital → interest · Enterprise → profit.

Watch out: in economics, capital means man-made aids to production (machines, factories), not money. Money is used to buy capital but is not itself a factor of production.

Quick check

What is opportunity cost?

?A student has £10 and one free evening. They choose to go to the cinema instead of a concert (their second favourite) or bowling. What is the opportunity cost?
Markets · demand & supply

Demand, supply & equilibrium

In a market, demand is how much consumers will buy at each price; supply is how much producers will sell. Both depend on price:

  • Law of demand — as price rises, quantity demanded falls (demand curve slopes down).
  • Law of supply — as price rises, quantity supplied rises (supply curve slopes up).
Price Quantity D S Pₑ Qₑ equilibrium
The equilibrium price (Pₑ) is where demand = supply. Here the market clears — no shortage, no surplus.

Shifts vs movements: a price change causes a movement along a curve. A change in another factor (incomes, tastes, costs) shifts the whole curve. A shortage (demand > supply) pushes price up; a surplus pushes it down.

Sort it

Shift demand or shift supply?

Tap a change, then tap what it mainly shifts. (Price itself only moves you along a curve — it's not here.)

📉 Shifts demand

📈 Shifts supply

↔ Along a curve

Markets · elasticity

Price elasticity of demand (PED)

PED measures how much quantity demanded responds to a change in price. It is a key idea for firms deciding whether to change prices.

PED = % change in quantity demanded ÷ % change in priceignore the minus sign · use the size of the number
  • PED > 1 — demand is elastic (very responsive): quantity changes by a bigger % than price. Often luxuries or goods with many substitutes.
  • PED < 1 — demand is inelastic (unresponsive): quantity changes by a smaller % than price. Often necessities or addictive goods.
  • PED = 1unitary elastic.
Worked example

Price rises 10%, quantity demanded falls 5%.

PED = 5% ÷ 10% = 0.5inelastic (raising price raises total revenue).

Calculate

Your turn — PED

1The price of a train ticket rises by 20%. As a result, the quantity demanded falls by 10%. Calculate the price elasticity of demand (give the size of the number).
(PED)
Hint: PED = %ΔQd ÷ %ΔP = 10 ÷ 20.
Calculate

Your turn — elastic or inelastic?

2A brand of trainers cuts its price by 25%. Quantity demanded rises by 30%. Calculate the PED (give the size of the number to 1 decimal place).
(PED)
Hint: PED = 30 ÷ 25. A value above 1 means demand is elastic.
Markets · competition & the labour market

Competition & the labour market

Competition is rivalry between firms for customers. More competition tends to bring lower prices, better quality and more choice for consumers, and pushes firms to be efficient.

  • Competitive market — many firms, similar products; firms are price takers.
  • Monopoly / concentrated market — one or few dominant firms; more price-making power, can raise prices.

The labour market is where workers supply labour and firms demand it. The wage is the price of labour. Wages tend to be higher where labour is in short supply, highly skilled, or demand for the product is strong.

Link it up: the labour market is just another supply-and-demand diagram — with the wage on the vertical axis instead of price, and quantity of workers on the horizontal axis.

Quick check

Effect of competition

?Several new coffee shops open on a high street that previously had only one. What is the most likely effect on consumers?
Production · productivity & specialisation

Production, productivity & specialisation

Production is turning inputs (the factors of production) into outputs (goods & services). Productivity is output per worker (or per hour) — how efficiently inputs are used.

labour productivity = total output ÷ number of workershigher productivity = lower costs per unit

Specialisation means workers, firms or countries concentrate on what they do best. The division of labour splits production into separate tasks. This raises productivity and output, but can be repetitive and risky if one stage fails.

Why it matters: higher productivity lets a firm produce more from the same resources, cutting average cost per unit and boosting competitiveness. Specialisation makes trade and exchange (using money) essential.

Calculate

Your turn — productivity

3A factory with 8 workers produces 240 units in a day. Calculate the labour productivity (output per worker per day).
units/worker
Hint: productivity = total output ÷ number of workers = 240 ÷ 8.
Match it

Match each term to its meaning

Tap a description on the left, then its matching term on the right.

Description
Term
Recap

The big ideas to know

Economic problem: scarce resources + unlimited wants → choice → opportunity cost

Factors of production: land (rent) · labour (wages) · capital (interest) · enterprise (profit)

Demand & supply: demand slopes down, supply slopes up; they cross at the equilibrium price

PED: %ΔQd ÷ %ΔP → >1 elastic, <1 inelastic

Competition & labour: more competition → lower prices & more choice; wage = price of labour

Production: productivity = output ÷ workers; specialisation & division of labour raise output

You've covered the core of AQA Paper 1 — How Markets Work. Press Finish to see your score.

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Mini-lesson complete!

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